AI Lead Generation for Trade Contractors

Stop paying $400 per Angi lead.

We build and run a fully automated AI marketing system — video ads, a Meta campaign, and an AI caller that follows up in under 60 seconds. You get booked jobs, not just leads.

Get your free audit See how it works

System Performance Targets

Cost per lead (HVAC) <$40

AI follow-up speed <60s

Landing page CVR target >5%

Leads → booked appointments >20%

Average job value (roofing) $8–25k

The Problem

Your current lead sources are working against you.

Angi, Thumbtack, and HomeAdvisor sell the same lead to four competitors. You pay for the privilege of racing to the phone.

$200–600

Cost per Angi lead

And that same lead goes to three or four other contractors. You're bidding against your neighbours every time.

~5 min

Average follow-up time

Most contractors call back hours later. By then the homeowner has already booked someone else. Speed wins the job.

Assets you own after cancelling

Stop paying Angi and the leads stop. No audience, no pipeline, no retargeting list. You own nothing.

How It Works

Five steps. One system. Runs itself.

We build the entire pipeline from ad creative to booked appointment. You get calendar invites — not a marketing tutorial.

Discovery

Competitor audit & offer crafting

We audit your top 5 local competitors' ads, review scores, and pricing signals. Then we craft an offer that stands out — specific, provable, and built for your market.

Landing Page

CRO-optimised, single-offer page

One page, one offer, one form. Built for conversion — not for looking pretty. A webhook fires the moment someone submits so the AI caller can respond in seconds.

AI Ad Creative

6–10 UGC-style video ads — no filming

We produce AI-generated video ads across three proven angles: Pain, Proof, and ROI. No camera crew. No awkward testimonial shoots. Ads live on your page in days.

Meta Ads Campaign

Facebook & Instagram targeting local homeowners

We target homeowners in your service area plus lookalike audiences built from your best past customers. Daily spend caps, weekly creative rotation, weekly performance reports.

AI Caller

Qualifies and books the lead in under 60 seconds

The moment a form submits, our AI caller dials. It confirms budget, timeline, and location — then books directly into your calendar. Every outcome is logged in your CRM.

Performance Targets

Numbers we hold ourselves to.

Every metric is tracked weekly. If numbers aren't hitting, we adjust creative and targeting before you even ask.

<$40

Cost per Lead — HVAC

vs. $200–600 on Angi. Exclusive to you — we don't sell the same lead twice.

>5%

Landing Page CVR

Percentage of ad clicks that submit the form. Industry average is under 2%.

<60s

AI Follow-Up Speed

Response time from form submit to first call. Leads contacted within 60 seconds book at 4× the rate.

>60%

Lead Contact Rate

Percentage of leads reached and qualified by the AI caller.

>20%

Appointment Book Rate

Of leads contacted, the share that become booked discovery calls.

3×

Revenue vs. Our Fee

Target: closed job revenue attributed to the system equals at least 3× your engagement fee by Month 3.

Pricing

Straightforward. No hidden ad spend.

Ad spend is always a separate line item paid directly to Meta — never bundled into our fee. You see exactly where every dollar goes.

Retainer

Monthly

$2,000–3,500

+ $1,500–3,000/mo ad spend (client-paid to Meta)

Full pipeline setup & management
Monthly creative refresh
Weekly performance reports
AI caller & CRM included
90-day minimum contract

Book a call

Upfront Full Payment

$5,000–10,000